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Archive Monthly Archives: May 2014

When does the Graphic Design end?

graphic design

Graphic Design is alive and well on this island! Living on Long Island is expensive! If you are reading this, I am sure you’ll agree. So to be able to live and thrive on this island there are lots of small businesses. Most of the work we do here is for small businesses. Local companies trying to make a big splash on a small budget. It makes perfect sense, and it is what we have to do!

Most small businesses who contact us are in need of a lot of services. More often than not, an initial consultation is generally us finding out what a client doesn’t need. What I mean by this, is when we ask what can we help you with, the response is typically “everything”! The world of online marketing has created a visibility race, which includes necessities such as website design, graphic design, print marketing, social media monitoring and a slew more! We really enjoy branding businesses, helping them to get what they see in their heads, on their computer monitors. And all visual content requires graphic design. Whether its a website, flyer,business card, whatever. All these services are categorized in our eyes as graphic design. We are designing a visual representation of a companies name and values.

We are currently working with a client who contacted us for everything! They needed a new website, a logo, business cards, a commercial for both web and network tv, a radio commercial and they will also be sprinkling in some pay-per-click advertising. Phew! That’s a lot. However, we’ve been working on the logo for 3 weeks. is this typical? No. The client has lots of ideas and values he is trying to convey with his logo. Initially it started as “I want it to look good”. So we submitted several logo variations.  The response from these were, “these look great! Can you make these look more official”. So we changed the logos theme to more of a badge type. These received great response as well. But the colors weren’t working for the client now. OK, we went in for a third round of logo design. And now they have chosen one.

With ten or more services in queue, spending three weeks on a logo is a long time. But is it too long? Obviously, we could have use a standardized form to narrow down what the client was looking for. And sometimes we do. But with this client, they didn’t know necessarily what they wanted. And thats ok! We spent additional time on creating their logo, probably 15 hours in total. That may seem like a lot of time invested. But this client will be spending 50-60 hours weekly representing this logo. Becoming the face and work behind this logo. We may have spent more time allotted on this logo design than we anticipated, but we are fine with that. It will be a drop in the bucket compared to what our client will spend developing its reputation.

And once the logo and color scheme is final. Then we begin graphic design of the website. The business cards. The invoices. The commercial. The web advertising and banners. The list goes on and on. And when does the “Graphic Design” aspect of our services end? It doesn’t. If its something perceived visually, no matter what the medium. It is all graphic design! It is all a visual representation of a brand, a company.

Graphic Design isnt just a logo or business card. It is all things perceived by your clients eyeballs! So you tell us, when does Graphic Design end?


Can’t establish a reliable data connection to the server

Can’t establish a reliable data connection to the server

AHHH! Android, you’ve done it again. So after three weeks of troubleshooting my son and daughters tablets I finally got the solution to the “Can’t establish a reliable data connection to the server” error on their samsung galaxy tablets. And once again, it is a simple, and very dumb fix…

The fix was not messing with my router settings. The fix was not buying a new $250 router. And the fix was not force stopping the google services in the setting areas. It all comes down to one silly little thing that all websites use to keep their security tight. Checking your devices date and time against the servers date and time. if there is a mismatch, there is a problem. And if there is a problem, you don’t get into the club!


I  spent hours troubleshooting this issue only to find what I needed to do was one simple step. Here it is:

  1. Be sure that your date and time are correct….

Yep, thats what did it for me. 2 devices having issues for weeks. Adding and removing accounts. Changing router and network settings. Buying a new router even. And all that was wrong was our date and time somehow got changed to 3 years ago….I  think there was an issue with the devices syncing that caused it to go haywire. Both units went astray at the same time so that ruled out the kids tinkering with the settings. besides, all they do is play minecraft and soome strange farm game.

But again, the fix for me to the “Can’t establish a reliable data connection to the server” error was just setting the proper date and time. As soon as I did that, all sorts of notifications popped up and we were back to making crappy looking villages and feeding our digital chickens!