Have you ever visited a Facebook page and notice the text that pops up when you hover over the pages cover photo? This is a great area to utilize for a current special, a basic mission statement, a short company description, or all of the above! While adding a description is not necessary, having it is very useful! And serving up additional content / promotions / propositions any which way you can is a good thing in my opinion! By default, when people hover over the cover photo that has no description, the words “cover photo” display. Not ideal, not helpful…. Want to change your hover text? Well then, enough talk, let’s get to the steps!
The steps are actually ridiculously simple!
1. Add a cover photo to your Facebook Page (if you haven’t already).
2. Click the cover photo and add the hover text you’d like to appear in the description section.
3. Be amazed at the simplicity of this great little feature you’ve probably not noticed 🙂
Now, when you go back to your Facebook page and hover over your cover photo, you see relevant information about your business or brand. And so do your pages visitors!
Have you searched google for certain keywords and seem to find a competitor popping up all over the place? Maybe you notice that they show up for many different keywords. You notice they also have many different pages on their site supporting these various keywords.
At this point you should be asking yourself, if they show up for many keywords, and I don’t, how many potential customers or clients are seeing the same results I am seeing and headed to their website instead of mine.
One of the first things I like to do when researching who is winning for certain keywords and who isn’t is to perform a site page/structure audit. A major component of a winning sites formula is defining the winning sites amount of content and its architecture. How many pages does their site have? How are they organized? And how many pages does GOOGLE have indexed? If you want to do a comparison of your website to a competitors, the first place to start is by answering these questions. And how would you do that? Find the good old sitemap!
Simply put, a sitemap is typically an html or xml document that lists all the pages a website has. Many sites used to have sitemaps up front to help visitors understand their website, but now sitemaps have gone somewhat incognito. They are extensively used nowadays, but they are not always “a click away”. For SEO purposes, just about every single site out there has a sitemap to inform search engines of every single page and in turn they will “crawl” over every web page on that list.
But since sitemaps are not plainly listed on websites anymore, how can you find them and use them to your benefit?
When it come to finding the sitemap for a site, it isnt really all that hard to do. It is typically standard practice to have your sitemap on the root directory of your site, so it is easy to find. And many sites that use CMS systems (Joomla, WordPress, Drupal) have plugins that automate the xml creation process. So for example, most sites that run wordpress utilize seo plugins such as Yoast SEO. Now, you can most always find these auto sitemaps at the following: (www.xxx.com/sitemap_index.xml). Or you can also try (www.xxx.com/sitemap.xml) for non auto generated sitemaps. Hmmm, still coming up empty? There is another, and better way you can go!
More often than not, I do not even bother to manually find competitors sitemaps. Why? Because they can have index pages, that lead to category index pages, that lead to post pages, that lead to….you get the point. So what do I do? I use online XML Sitemap Generators. My favorite one to use is: https://www.xml-sitemaps.com
Just visit the XML Sitemap Generator and enter your competitors URL. Sit back and wait for the tool to spew out each and every page your competition has online! Once the tool finishes, it offers you the list of urls in a few different formats. For our purposes (comparing to our site), we are going to save the urllist.txt
Save it as competition-urls.txt. Now, do the same thing for your website. put in your url, and then save the resulting file as my-urls.txt
Now you have two sets of files with all the urls of your competition and yourself. Now simply open a blank spreadsheet and paste the urls from each .txt file side by side in your spreadsheet. You can now do many things to compare why their site is winning and yours may not be. Look at the spreadsheet. Ask yourself these questions:
Save your spreadsheet, and maybe even a dd a few columns with other competitors. You will be surprised how quickly you will see a trend in the winning sites versus the losing sites.
Now that you’ve compared your site to theirs, how did you stack up? Do you have more pages than them? Or were you surprised by how much more content they had over your site? Keep in mind you can also now, examine each and every page of their site without trying to find it via menus, or extensive “next post” clicks. And also remember, more pages is not always better. Some sites have mass duplicated pages that look impressive, but don’t always help the site do better. The content should be unique, keyword rich and should rank for keywords in the content.
This is just one little thing I do when starting to review a site. I hope you use this tip well!
Sometimes people are unsure whether or not their website is a custom built website or if it is a common used CMS, which stands for Content Management System. One of the most common CMS systems out there is wordpress. Sometimes you may be researching a competitors website, and want to see if you can accomplish the same techniques, design or functionality that their website has so you may want to see if it is a wordpress website build. There are a few ways to do this, and they make pretty light work of finding this out for you.
The easiest method is using a website called isitwp.com. All you do is simply enter the website URL and isitWP.com will scan the site for code that tells you whether or not the site is built on WordPress. However, some custom developers like to hide the fact that they are using wordpress, so they will try to trick isitWP or other tools from realizing that it is WordPress. If after using isitWP.com you are still unsure, then you can do what I like to do and I refer to as the “old and dirty” method.
When you are on the website that you are curious about, you can simply:
If you see a bunch of results throughout the code, this means the site is a worpress build, you super sleuth 😉 This is typically the most reliable method and is the one I use regularly to confirm a website is built upon WordPress. Doing website research is a pretty typical thing for most marketers nowadays, and determining if a website is WordPress may be a smart idea when you are trying to emulate a competitors website success. I hope this is helpful to you, leave comments below if you need further help.
I’ve used AVG Anti-Virus for over 8 years and in the last year or so they have started using their free platform as an advertisement medium. While I understand that I chose the free version, I have to really disagree with their opionion that this means they can annoy their free users daily with marketing campaign pop-ups. I decided to keep the software, but stop the popups from being able to run.
1. Disable AVG temporarily:
2. Open My Computer or Windows Explorer and Navigate to:
3. Rename the following three folders:
I chose to rename them as opposed to deleting them so i can revert if there are any issues. Do not delete or rename anything else you see inside the AVG201x folder. If you accidentally delete anything else go to the recycle bin and restore it.
Note: If you have already paid for the Tuneup addon then keep this folder
4. Close the My Computer/Explorer window
5. Enable AVG self protection:
Right click the AVG icon in the taskbar (near the clock)
Select to Enable AVG Protection – takes 20 seconds or so to fully activate.
6. Reminisce on how annoying those popups were!
Google is ALWAYS doing it’s best to help you find what you’re looking for, ALWAYS! And it will use any means/data/geo ip address/history necessary! If you have search history in your google account that shows you frequent your own website, or google knows your computers ip hits your own site often,or cookies that tell your browser you visit your own website, etc, you can be seeing skewed search results.
There are a few steps to ensure your results are true, and unbiased by your own browsing history.
Here’s a few tips:
– When in SEO mode, browse in incognito mode with your browser (clearing cookies helps as well, though that is old school knowledge, right?)
– Set your google search history to (paused) so your google account is not tracking and using your search info https://support.google.com/websearch/answer/54068
– But my favorite, and the easiest way to ensure unbiased results is to use a proxy web server. A proxy server is basically like using a brand new computer in a different state or even country. To google, this new computer has no traces to you, no search history, no geo ip address history, no stealth tracking of any kind. And there are many free online proxies that you can use to verify your seo results.
Here are the steps to try a proxy for the first time.
– Visit https://hide.me/en/proxy
– Where it says “enter web address” enter google.com
– Click “visit anonymously”
– Now perform a google search for your desired keywords
– View the results comfortably, knowing you are seeing unbiased results
When it comes to sensitive data, we are often asked about web security. The Ashley Madison leak is just another in a slew of reasons why we always tell clients, any data you out on the web is just that, “on the web”! Whether you are trying to have an online repository for documents, or are storing pictures or information, our rule of thumb is always, “if you can access it via the web, so can someone else.” Yes, there are very many types of internet security encryption methods, SSL (Secure Sockets Layer) connections, but the fact remains that the data you are trying to keep safe online, is never completely safe!
All data on the web, whether it’s data that is meant to be private or public, is accessed by browsers or persons using code to get in to the system. Even when you log in to your facebook account, that is the same as a “secure data exchange” between your browser and Facebook’s servers. To simplify this concept, think of it this way. The email and password you enter are “encrypted”, or scrambled into a string of text that gets “descrambled” by the websites server, which is a computer that “serves” the website to your computer. It is this encryption that is the basis for all internet security. Sort of like an orphan annie secret decoder ring. So, if there are people out there who “really” want your data, then they may do the work it takes to try and gain access to your data by trying to “crack the code” into the websites database or by exposing a vulnerability in the code that accesses the database, causing their access to be top secret status which will allow them to access everything and anything the database is storing.
If you were a member of Ashley Madison’s cheater website, you submitted your information or “data” to their database. Your email address, your name, your town, etc. This data is pretty powerful. Not just because of the data itself, but because of the site that holds the data. When you sign up for any website, whether it be for good or bad, you are supplying information to a database over the internet. Even if you use super stealthy browsers, proxy servers or whatever clever way you can think of to cover your tracks (clearing your cookies,clearing your history), the website still has the data. You have trusted them to keep your info safe, and more often than not they fail. Even huge corporations and top secret government databases get hacked.
If you take anything from this post, take this. If you give data to any website, you’re giving them the opportunity to have that data stolen. Sure, you may not be too worried about someone staying up late trying to hack your into your vacation photos on facebook, but for those who are members of ashley madison, they never thought this would happen. But it did. And they will now definitely think thrice before entering information on a web form!
A question often asked when discussing search engine optimization and increasing web traffic is about the term backlinks or backlinking. Many people either don’t know what a backlink is or they have an idea but don’t understand the significance of backlinks and their impact on your websites rankings. So let’s have a quick look at what a backlink is.
A backlink is a link from any website on the internet, other than yours, that links to your website. If your website is ABC.com, a backlink would be a link on another website, say XYZ.com that links to a page on your website ABC.com. Is that simple enough? OK, great, but the topic does go a bit deeper.
Search engines, including Google look at your backlink profile to determine your websites popularity. Backlinks are kind of like a Google Popularity Contest. And the more external websites that link to your site, the more popular your site looks. And the more popular your site looks, the more Google and other search engines will like your site. This search engine love will send new traffic to your site and make you visitor rich! Well, it’s not that simple. Though it used to be!
Once people learned that search engines were using backlinks as one factor in determining website relevance and popularity, people started to abuse the backlink factor. Services were popping up left and right. Offers such as “Buy 1000 backlinks for just $50,” were littering the web. People started to pay for backlinks from irrelevant websites, just to boost their Google Popularity. And for a while, this worked!
Have you ever heard the saying”If you want to know who you are, look at your friends?” This saying rings very true when discussing your backlinks. Google knows which sites offer very low quality to internet users, such as the “pay for links” type of sites. These websites are usually on Googles radar for being “less worthy” websites that don’t give any value other than a link out. And if you have a bunch of links from a bunch of these spammy link sites, then you too are guilty by association! These spammy websites generally will have a low Google page Rank, and their links to you may not help your site and can even do seo damage to your site!
Absolutely! It is still important to get backlinks, but be sure to get GOOD backlinks. Backlinks from bad websites can make your website rankings hurt. If your backlink profile is full of spammy backlinks from unsavory websites, you too become spammy and unsavory. But if your backlink profile is full of links from relevant websites that rank well, and popular social media sites and even credible directories, you’ll do well!
Many companies still offer backlinks in exchange for cash. And there are even those who can do a good job of getting you backlinks for little cash. But you have to know how to watch what backlinks are being made, and monitor if they are helping or hurting. Even the timing of the backlinks can look suspicious to Google. If you had zero backlinks in January, but 2000 in March, a red flag is going to go up on Googles sensors!
Are you curious about your current backlink status? Or your competitions backlink status? Let All Things Digital do a website SEO review and “Backlinks” will be a component of that review. We can help to determine how many backlinks you have, how many are good and how many are bad. Backlinks are an important part of a quality long term SEO strategy. Let us help you to understand backlinks even more!
Internet Marketing Tips
Internet marketing can be a great way to your customers doorstep. As long as you know how to do it right. Everybody is on the internet, this means nearly everyone is available as a target for marketing and potential sales. Help your internet marketing efforts with these tips!
Watch your competitors. Then generate your own ideas from what you’ve observed. Do their techniques seem appealing? Then they’re doing something right, and you should follow their lead, and do it even better!
Take advantage of social media marketing to better market your business on the Internet. Twitter, Facebook, Youtube and other free but high ranking sites can be a great way to increase branding efforts. Just spending a few minutes a day on sites like these can significantly increase your business’ level of visibility on the web.
Facebook is free and can definitely improve your internet marketing. Facebook is very popular and helps you to reach a much broader audience. And show the world the personality of your business. This also makes it easier for people on the go to find vital information about your business.
Do you have a website? You must have a website! This may seem like the most obvious idea on the planet, but there are some businesses that still don’t have a decent mobile friendly site. Regardless of your business type, every business should have a website. You can use it to tell people what you sell in you sell. And you can entice them into visiting your store in person.
As important as the content on your website is, the appearance may play an even bigger role in your success. If you do not take the time to design a website format that is inviting and pleasing to the eye, many visitors may just back right out of your site and move on to a different site.
Use easy to read fonts and avoid backgrounds that are so busy it is hard to find useful information. Being creative and having an attractive website is good, but when it turns into a circus people will have a hard time finding the information and products they came for and they may just give up and look somewhere else.
Do promotional giveaways on a regular basis. Don’t just use this tip for a one-time mailing list builder, but continue to give weekly or monthly prizes. It will generate an interest in your site that people will come back to check on again and again, as well as keeping it in their minds on a regular basis.
Hopefully, this article has garnered you some very useful tips that you can use to pave your way to profits on the information super highway. It is a vast marketplace, just waiting for the right product or service to be paired with the right customer, in order to establish not just a sale, but a solid reputation for your business that can carry it right on down the road to success!
It’s real, and it’s just around the corner. Googles Mobilegeddon. What is Mobilegeddon? It’s a huge Google update that will affect every website out there! While many companies have been successful at keeping their non mobile websites ranking well on Google, this is soon to end. Google will be rolling out an update that takes into account a websites mobile friendliness, and adjusting the websites ranks accordingly.
Do you have a mobile friendly website? If you are on a desktop computer, you can test your website by reducing the size of your web browser. Does your website get cut off? You can also test your site using the following Google utility:
If you get a “Not mobile-friendly” error, grab your phone and call your web designer or a website development company as soon as possible. Your website is going to be losing ground online because it does not give users a good experience on mobile devices. Googles intentions are good in my opinion. “A Better Web Experience for all.” No matter the means of visiting the web, the experience should always be informative and of value. And if your website makes people scroll left or right on their iPhone, tablet or android device, that does not make the website work for them. While most companies should have dealt with this issue years ago, some have not. Well it’s gone from a consideration to a necessity.
Small Business Website Designers and Large Scale Web Development firms should have pushed all their clients to develop mobile responsive websites and mobile friendly websites years ago. If not, it’s panic time! Most websites can have a “mobile version” which does not incorporate the same design and feel of the desktop version of their site, but makes the content mobile friendly. This is ok, but does not convey a professional look and feel. And your company loses its branding and identity via these quick and dirty solutions. What is the best solution for a company whose site is not ready for Googles MobileGeddon? Get a responsive website design asap!
It’s not too late to keep your websites value in the eyes of Google. With over 60% of the search engine market share, pleasing Google is pretty much mandatory for the success of a website. Will your website sink or sail with the MobileGeddon update? We sure hope you don’t sit around waiting to find out!
Smart Actions is an app that comes pre-installed on most Motorola devices, especially the Droid Razr. I personally use the smart actions app all the time. I use it to automate certain repetitive tasks associated with my phone. Sometimes the app can stop working properly. I have tried all the typical techniques to fix smart actions, when it stops working properly. the first technique I use to troubleshoot is as follows:
If by some rare occurrence this does not work, you can always do a Factory Reset!